Founder and CEO Magatte Wade.
She was born in Senegal, educated in France, launched her entrepreneurial career in the San Francisco Bay area. She is fluent, and conducts business, in Wolof, French, and English. She is now based in the NYC area. Magatte’s first company, Adina World Beverages, was founded in her home kitchen and was originally based on indigenous Senegalese beverage recipes using organic ingredients.
The company has attracted talent from beverage industry leaders, including the founders of Odwalla and Sobe, and is now carried in major national retailers across the U.S., including Whole Foods Market, Wegmans, and trial roll-outs at Safeway and in the Pepsi distribution chain. As a consequence, Adina is the most widely distributed U.S. consumer brand founded by an African entrepreneur.
Magatte recently launched her second company, The Tiossano Tribe, which produces and retails luxury organic skin-care products based on indigenous Senegalese skin care recipes. Her products can be found at high-end specialty boutiques and at www.tiossano.com.
She serves on the board of ASNAPP (Agribusiness in Sustainable Natural African Plant Products), the leading West African natural products industry organization. She has also partnered with the First Lady of Senegal’s health and education NGO, Association Education Sante (AES) to promote organic Hibiscus in Senegal. She also serves on the board of the SEED Academy (Sports for Education and Economic Development), a private school in Senegal that prepares Senegalese athletes to succeed academically and athletically on basketball scholarships in the NCAA and on the Advisory Board of Trilinc Global, a U.S.-based global impact investment fund. She also serves as a mentor for developing world entrepreneurs for the MIT Legatum Center for Entrepreneurship and Development. Magatte was a featured panelist at the 2009 and 2011 Global Competitiveness Forums in Riyadh (returning in 2012), and has spoken at Columbia, Wharton, Dartmouth, MIT, Babson, Tulane, Furman, the University of Chicago, and many other universities. She writes for The Huffington Post, Barron’s, and other publications. Magatte’s work has been featured on major media including CNN, BBC and Fox Business.