DYNAMIC AFRICA

Set up in 2010, Dynamic Africa is diverse multi-media curated blog with a Pan-African outlook that seeks to create an expressive platform for African experiences, stories and African cultures.



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Posts tagged "lemlem"

LEMLEM Pre-Fall 2014 Collection.

Modeled by Ajak Deng, the latest from Lemlem (a surprisingly affordable label, considering) can be describes as laid-back cool with subtle hints of masculinity that mixes breezy striped tunics, tie-dyed fabrics and loose chinos with classic unisex footwear.

Founded in 2007 by model, spokeswoman and entrepreneur Liya Kebede, Lemlem (which means ‘bloom’ or ‘flourish’ in Amharic) was born out of a need to inspire economic independence in Ethiopia and to preserve the art of weaving. Noticing that traditional weavers in her home country were losing their jobs due to a decline in demand for their art, Kebede established the label as a way of addressing this void and preserving an important part of Ethiopian history.

All items are handmade in Ethiopia from natural cotton.

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thesmithian:

The clothing line provides employment for practitioners of a centuries-old tradition that was facing extinction.

“I visited an area of these incredible weavers that we’ve always had in Ethiopia who make incredible work but don’t really have the space to sell their clothes anymore,” Kebede says… “It’s one thing to donate money. It’s a whole other thing to give an opportunity for someone to make his own money.”

And that’s how Lemlem—which means “to bloom” in Amharic—was founded five years ago.

more from Liya Kebede.