DYNAMIC AFRICA

African-based news, lifestyle & popular culture platform that brings you stories and information concerning Africa and the African diaspora. Set up in 2010, Dynamic Africa is a rich content-driven creative space with a Pan-African outlook established as an expressive platform for African experiences, African culture and African stories.


Dynamic Africa is a diverse multimedia platform, which curates global ideas, memes, attitudes and other phenomena that shape popular culture, with both a local and global African perspective.




CONTACT: dynamicafricablog@gmail.com

all submissions via email only


PLEASE EMAIL US DIRECTLY ABOUT ANY COPYRIGHT ISSUES. THANK YOU.


INSTAGRAM FEED:


Recent Tweets @DynamicAfrica
Recommended

Found whilst going through my bookmarked links, I don’t recall how I came about Pikolinos and Olivia Palermo collaboration egregiously and lazily titled ‘Maasai Project’, but after reading through the website’s description and looking at the horribly styled safari and animal print lookbook featuring Palermo and Kikanae Ole Pere (or “William as he is known in the western world" - their words not mine), a Maasai community leader, I am sorry I ever stumbled upon this sight.

Pikolinos, a global shoe brand based in Spain, has employed Palermo as their ambassador for their Maasai Project - a sustainable fashion initiative that has tasked itself with improving the lives of Maasai people. A project that they claim has ‘sowed the seed of hope in the heart of Africa’.

Yes, because before there were white Europeans, hopelessness and despair was the order of the day in deep dark Africa and we were incapable of living fruitful and rewarding lives. Oh and, here’s some news: Kenya is the ‘heart of Africa’ (who the hell comes up with these ridiculous labels?!).

Aside from white saviourism, Pikolinos doesn’t give much reason for their particular interest in Maasai people and culture. However, foreigners and fashion brands seem to have a particular obsession with Maasai and Samburu aesthetics - from J. Crew and Louis Vuitton, to Emilio Pucci and Thakoon, so this is really nothing new. Then there are campaigns such as these that just don’t make sense on any level.

False claims of empowerment are instead rebranded with neo-colonialist imagery and statements that completely strip away any agency from the Maasai people.

This is not a stab at sustainable fashion but rather at the type of rhetoric and imagery that mars efforts that might otherwise be a step in a more positive direction.

It’s clear that not everyone’s read or heard of Binyavanga Wainaina’s ‘How Not to Write About Africa’.

  1. lajefadelasjefas reblogged this from ilikeyourwireglassesbachi
  2. ilikeyourwireglassesbachi reblogged this from carrotainment and added:
    UFH I H8 THIS
  3. carrotainment reblogged this from hellabunchesofoates
  4. tamzlavender reblogged this from ourafrica and added:
    This is precisely my concern with the apparel industry! Constantly we see tribal | ethnic styles, prints, patterns...
  5. theurbanrebellion reblogged this from owning-my-truth
  6. strokesfan1995 reblogged this from ourafrica
  7. icarus-drowning reblogged this from a-fierce-macaw
  8. dadarkerdafleshdadeeperdaroots reblogged this from theloversneedtocleartheroad
  9. chocolateskinbeauty reblogged this from theloversneedtocleartheroad
  10. theloversneedtocleartheroad reblogged this from ourafrica
  11. ecofriendlyfreak reblogged this from pavak
  12. pavak reblogged this from afghangst
  13. theycallmegas reblogged this from owning-my-truth
  14. blu101 reblogged this from nctrnlly
  15. nctrnlly reblogged this from married2themoon and added:
    Oh Thank you, white Jesus. Where would we be without you? Fucking ridiculous.
  16. married2themoon reblogged this from owning-my-truth
  17. myrtleperiwinkle reblogged this from owning-my-truth
  18. identiket reblogged this from yosoynickelz
  19. seppin reblogged this from owning-my-truth
  20. youimaginethings reblogged this from rambleoramble
  21. africanblackstar reblogged this from ourafrica
  22. iambcuzweare reblogged this from dynamicafrica
  23. treadlightlymydarling reblogged this from owning-my-truth
  24. randomchickiscoolkwe reblogged this from postracialcomments and added:
    Oh my god did she really just use these people as accessories in a photo shoot??
  25. thistoo--shallpass reblogged this from postracialcomments
  26. lift-you-up-until-you-break reblogged this from almazingdingo and added:
    I love how someone automatically went to “white people” This is a SPANISH company! You racist bastard -_- Like yeah i...
  27. almazingdingo reblogged this from stopwaitingfornow
  28. marchoftigers reblogged this from dynamicafrica