Campaign and catwalk: MaXhosa by Laduma.
Inspired by creator Laduma Ngxokolo's Xhosa heritage, MAXHOSA BY LADUMA is an innovative knitwear line that seeks to preserve culture through contemporary fashion.
Traditional Xhosa aesthetics are merged with tailoring and garments from other parts of the world, all made with South African mohair and merino wool, to create items ranging from cardigans to cushion covers. Laduma’s designs are more specifically inspired and guided by the Xhosa Ulwaluko (male circumcision and initiation) ceremony, one of the most important events in the life of a young man as he graduates into manhood.
Undoubtedly one of my favourite local designers.
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