NOT JUST A LABEL invited Moroccan/Israeli designer Artsi Ifrach (creative mind of Art/c) to Addis Ababa for Ethiopian Fashion Week for fashion show celebrating twenty years of African trade.
Above is a visual representation of Ifrach‘s trip to Ethiopia photographed by Moroccan photographer Laila Hida.
The styling of the photographs capture — a wondrous city of eclectic beauty, rich culture and a burgeoning fashion industry. Ifrach gets resourceful by mixing fabrics, prints with embroideries, kaftan buttons, shimmering colors and embellishments.
September: Highlighting African photographers.