Set up in 2010, Dynamic Africa is diverse multi-media curated blog with a Pan-African outlook that seeks to create an expressive platform for African experiences, stories and African cultures.

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Why female athletes lose on endorsements

Sportswomen don’t get big brand payouts the way that sportsmen do, according to researchers. A study to be published in the Journal of Brand Strategy finds that female athletes’ endorsement opportunities are often hamstrung by the sexualized way many sportswomen are featured and their lack of visibility beyond events like the Olympics. The Huffington Post’s Emma Gray has more…

[full report]

(via southafricantvads)