Set up in 2010, Dynamic Africa is diverse multi-media curated blog with a Pan-African outlook that seeks to create an expressive platform for African experiences, stories and African cultures.

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Women in SA advertising: Dependents and decorations?

Some may be suprised by the finding that women are most often portrayed as product users and least often as sex objects in South African TV advertising. According to the study by Holtzhausen, Jordaan & North women also frequently featured in advertising for personal care items and least often in sport-related commercials…

[full paper] [image source]

(via southafricantvads)

(via southafricantvads)

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    Women in SA advertising: Dependents and decorations?
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